Make the MOST of Your Video Budget
Imagine this: you and your team have decided to make a video this year as part of your marketing efforts, but you’re wondering how you can afford it. 🧐 As your trusted partner in visual storytelling, we're here to help you achieve your goals without breaking the bank.
Here are 3 tips to help you get the most bang for your buck:
Plan with Purpose
Do some of the heavy lifting prior to hiring a company! If you come with your ideas and concepts fully formed, that can help speed up the pre-production process and cut down on costs. Consider some of these questions: Who are my key people? Where do I want to place this content? Who is my intended audience? 🧐
For more questions and help with pre-production, download our free Project Kickstarter workbook.
2. Optimize Resources
Use the resources you already have access to, like your office building or willing staff members. (Who doesn’t want to be a movie star? 🤩) By using the spaces and the people that are connected to your business or organization, you can save money on locations and talent. It also helps show your authenticity!
3. Think Ahead
Consider getting more content than needed for the one project! Rather than paying for multiple shoots, think about how you can maximize your time with the crew. You may be able to repurpose or re-edit footage for different campaigns later. At LakeFX Media, you have lifetime access to your footage archive.
If you have any questions about budgeting for video production or marketing campaigns, don’t hesitate to reach out!
