3 Ways to Maximize Your Video Budget

Videos are an expensive endeavor for any company. Whether this is the first video your organization is making or you’ve gone through this process many times, it's a process that encounters a good amount of uncertainty about how to use that money the best way. There are ways however to try and get the most out of your time and money, no matter how big your budget is.

Plan Out Your Campaign

Make sure that the campaign you set out to make is researched and thought out. A video campaign is not something that you want to do on a whim. Make sure you do your research and that the campaign you want to achieve has the capability to reach your audience. For more advice on this, feel free to check out this blog here (insert link to blog about connecting to audience). 

When planning out your campaign, use the creative professionals around you before finalizing it. It always helps bounce ideas and see what is feasible before beginning. Doing so can help you figure out what is feasible on your budget and give more ideas on how use your money wisely. 

Once the campaign is finalized, try to stick to it if possible. If you are looking to maximize your budget, staying to that final plan is incredibly important. Any extra additions could end up costing you either another production day or more time in editing. If you can help it, try to know everything you want to do fully beforehand.

Maximize Your Shoot Day

When you get to the day of production, do your best to get the most out of having all of those lights and cameras around you. There aren’t many opportunities to get a professional camera crew on set, use them. 

If there are other projects you think you might do in the future, try and get footage now. This could come up during the day of shooting, but usually, these are ideas that came up in the pre-production process. An important thing to remember though, is that this is something that is an extra benefit, don’t try to pull the team off of a task that is the primary goal of the day. 

Use your schedule to your advantage. Communicate with your production team and try to get the most out of the day. Try to choose days with ideal weather, having the locations prepared and ready for the big day.

Reverse Engineer Your Budget

There are many times when the ideas that you have might be too grand for the marketing budget for that year. No problem! Try to use those ideas 

Save those ideas for down the road.  

Sometimes, making this simpler is actually better. Reverse engineering has had