Western Land Services
Deeper than a Brand Refresh
Western Land Services (WLS) has been bringing Land, Energy, and People together for more than 50 years. What began in the small town of Ludington has grown into a nationwide company serving clients across 49 states. With decades of history and a strong reputation, WLS entrusted us with the opportunity to lead a complete refresh and rebrand of the company.
This was not just a visual update. The project required us to honor the company’s rich history while creating a brand that resonates with modern audiences and reflects the company’s forward momentum. Once the rebranding was complete, our team expanded the scope to include all digital and print materials, the company website, and a library of high-level storytelling content that captures the heart of the WLS mission.
Branding
Graphic Design
Video Production
Print Materials
Digital Materials
Website Development
Website Design
Capabilities Used:
Our Strategy
Our objective was to create a brand that celebrated the legacy of WLS while positioning the company for continued growth and recognition nationwide. We knew the rebrand had to be more than a design refresh. It had to capture the company’s voice, culture, and vision for the future.
To achieve this, our creative and strategy teams:
Conducted interviews with employees, clients, and past executives to capture authentic stories and perspectives
Organized focus groups to understand audience perceptions and expectations
Performed a comprehensive competitor analysis to identify opportunities for differentiation
A Topsoil To
Mantel Refresh
After we compiled our research, industry data, client goals, testimonies, we crafted a new, memorable brand identity that reflects Western Land Services’s history, success, and it’s future.
Before
After
Website Refresh
LFX and WLS took this vital opportunity to update their website after we locked in their new brand identify. Our goal was to create a comprehensive, modern website that improved usability, accessibility, and engagement to better serve their clients.
“
Working with the Lake FX team has been an outstanding experience. Their creativity, professionalism, and deep understanding of our community make them a true asset to Ludington businesses. They take the time to understand our goals and deliver marketing solutions that not only look great but also produce real results. It’s wonderful to have such a talented team right in our own community, and we appreciate the partnership.”
Western Land Services
Uplifting A Trusted Brand
50 years of unmatched service is to be celebrated! So we put together this video to share with internal staff, family, friends, and clients so they could join in.
A single drop can stir the ocean. Think what we can do together.