Michigan Potatoes

Who Doesn’t Love Potatoes?

Mashed, baked, cheesy, or roasted, they are one of the most versatile foods around. When Michigan Potatoes invited us to join their team for a summer campaign, we jumped right in. Michigan ranks among the top states for potato farming. The Michigan Potatoes commission exists to support local growers while promoting the economic impact, nutrition, and everyday deliciousness of their crops.

Our challenge was to introduce Michigan Potatoes to two key audiences: Lebanese and Hispanic communities in Michigan, and inspire them to add more potatoes to their recipes.

  • Video Production

  • Photography

  • Graphic Design

  • Meta Ads

  • Google Search Ads

  • YouTube Pre-roll Ads

  • Content Creation

Capabilities Used:

Our Strategy

Our goal was to drive awareness among these unique geo-targeted audiences, create content that made people stop scrolling, and surpass impression benchmarks, all in just three months.

To make it happen, our creative team developed:

  • Recipe content tailored to both audiences

  • High-level cooking videos for the Hispanic audience

  • Influencer partnerships that shared authentic recipes from each cultural perspective

Once the creative was complete, we rolled it out across Meta Ads, Google Search Ads, and YouTube Pre-rolls to maximize reach and engagement.

12X

Impression Goal

Achieved 12 times the impression goal in just three months!

22K

Conversions

Drove more than 22,000 clicks to the Michigan Potatoes website, which was not a primary campaign goal but a welcome bonus.

A single drop can stir the ocean. Think what we can do together.

LET’S MAKE WAVES