Michigan Potatoes

12x Impression Goal in Just 3 Months

Mashed, baked, cheesy, or roasted, they are one of the most versatile foods around. When Michigan Potatoes invited us to join their team for a summer campaign, we jumped right in. Michigan ranks among the top states for potato farming. The Michigan Potatoes commission exists to support local growers while promoting the economic impact, nutrition, and everyday deliciousness of their crops.

Our challenge was to introduce Michigan Potatoes to two key audiences: Lebanese and Hispanic communities in Michigan, and inspire them to add more potatoes to their recipes.

  • Video Production

  • Photography

  • Graphic Design

  • Meta Ads

  • Google Search Ads

  • YouTube Pre-roll Ads

  • Content Creation

Capabilities Used:

Our Strategy

Our goal was to drive awareness among these unique geo-targeted audiences, create content that made people stop scrolling, and surpass impression benchmarks, all in just three months.

To make it happen, our creative team developed:

  • Recipe content tailored to both audiences

  • High-level cooking videos for the Hispanic audience

  • Influencer partnerships that shared authentic recipes from each cultural perspective

Once the creative was complete, we rolled it out across Meta Ads, Google Search Ads, and YouTube Pre-rolls to maximize reach and engagement.

Woman with curly hair smiling and holding a plate with tacos filled with chorizo and potatoes in a kitchen setting.

12X

Impression Goal

Achieved 12 times the impression goal in just three months!

22K

Conversions

Drove more than 22,000 clicks to the Michigan Potatoes website, which was not a primary campaign goal but a welcome bonus.

A bowl of tabbouleh and roasted potatoes on a plate, with screen overlay showing the dish name, vegan label, and cook time of 32 minutes.
A graphic featuring the title '5 Amazing Recipes Michigan Potatoes' with photos of potato dishes, including crispy fried potatoes, a seasoned potato salad with chopped vegetables, and a small bowl of ketchup, on a blue background with green accent dots and text.
A bowl of potato soup garnished with chorizo, corn, cilantro, and chili oil, with a potato and decorative green squiggles in the background.
Close-up of Asian crispy potato salad with green peas, sesame seeds, and crispy tofu on a dark plate.
Plate of potato and steak kebabs with vegetables, served on a white rectangular dish.
A bowl of crispy potato skin chicharrones with a small dish of red dipping sauce on a wooden surface, with a green background and white and blue decorative text.
A circular lock with the word 'LIFELIGHT' repeated around the circumference and the letter 'F' in the inner circle, with an 'X' in the very center.

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