Ludington DDA
Your Guide to Downtown Ludington
If you have never been to Downtown Ludington, you are missing out on one of the most charming small-town destinations in Michigan. With boutiques, restaurants, parks, and a calendar full of seasonal events, the district offers experiences that bring locals and visitors together.
When the Ludington Convention and Visitors Bureau approached us with the opportunity to update the Ludington Downtown Development Authority (DDA) website, we were excited to bring new energy and creativity to the project. Their vision was a modern, user-friendly site that reflected the vibrancy of the downtown experience, and we were honored to make it a reality.
Website Development
Website Design
Graphic Design
SEO
Capabilities Used:
Our Strategy
Our goal was clear: to create a central hub for Downtown Ludington that would connect local organizations, event planners, and visitors with a directory of resources, events, and services. The website needed to be both functional and engaging, while also reflecting the playful and welcoming personality of the downtown area.
To achieve this, our creative and strategy teams:
Designed and developed a user-friendly and visually engaging website
Integrated widgets, including a community calendar and interactive map features
Added movement and creative design elements to bring a sense of fun and playfulness to the browsing experience
Produced high-quality imagery to visually showcase events, local businesses, and downtown life
The result was a dynamic digital platform where local organizations can share updates and visitors can easily discover restaurants, shops, and events, all in one central location.
Charming & Functional
Downtown Ludington now boasts a refreshed, modern, and user-friendly website that enhances the digital experience for residents and visitors alike. The redesign improves access to vital community resources and local events, making it easier for users to stay connected and informed. Beyond functionality, the site captures the unique personality of the district, offering an engaging online presence that reflects Ludington’s vibrant spirit and charm.
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Working with the LakeFX team is a seamless, collaborative, and enjoyable process. Their meticulous attention to detail, combined with their technical expertise, results in a final product that consistently exceeds expectations.Their work has not only elevated the Pure Ludington brand but has also inspired countless individuals to embark on their own adventures in this extraordinary corner of Michigan.
Brandy Miller, President/CEO of
Chamber Alliance of Mason County
A single drop can stir the ocean. Think what we can do together.